The human-made measure

The measure

Using AI tools to develop the idea is allowed: looking for inspiration and references, or trying out concept, colour and pattern ideas. The design you submit must come from your own hands; prompt-generated kit images and AI output are not accepted into challenges.

The measure is absolute for challenge entries. It is looser for content shared in the feed, though posting such work while hiding its origin breaks the community guidelines.

Why it is drawn this way

What keeps a community score meaningful is that the hours behind a design stay visible. Once those hours become invisible, points stop measuring effort and start measuring access to a tool.

So the rule is not a clause bolted on later; it is one of the principles the community was built on from the start.

The presentation counts too

AI can't be used in the presentation: putting your kit on a footballer with AI, or using any AI-generated presentation image (models, stadiums, scenes, backgrounds), is not allowed.

How it is enforced

Uploaded images are checked automatically: an image whose metadata says it was generated or edited with AI (for example Photoshop's Content Credentials record) is not accepted. The check only sees the marker a file carries; for unmarked images, enforcement runs through reports and review.

Review looks at source files, layer history, and whether the designer can walk through their process. Entries found in breach are removed; repeats bring account restrictions.

Borderline cases are judged one by one. The measure comes down to one question — did a human make the design decision? Trying out ideas with AI is fine; having AI make the design, or generating the presentation image with AI, is not.

How to enter

The tool makes no difference: Photoshop, Illustrator, Affinity, Blender or pencil on paper. What matters is that the decisions are yours.

The full rules are on the Community Guidelines page and on each challenge’s own page.