What is a concept kit?

Definition

A concept kit is a shirt design that was never actually produced. It can be an alternative season kit for an existing club, or it can be drawn for an entirely invented identity.

Its value comes from the idea it carries rather than from being manufacturable: the texture of an era, the colour of a city, or the pressure of a constraint.

Where it fits here

The weekly concept gives a design a starting point and a deadline. The gallery, the vote and the archive keep it from disappearing as a one-off post.

Every week’s concept, entries and results keep their own address instead of scrolling away in a chat.

Getting started

Create an account, read the feed, enter the open concept. A finished portfolio is not required for a first entry.